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Case: Attract a wider target audience to Malmö Opera and the coming operett. Focus on the younger crowd.
THE BLOG The outcome was a 'fake' blog. The main character in the operett, Vanessa of Barber, played a similar roll on-line but in a modern environment. The story of a young rich girl living the high-life in Stockholm's upper class. It was all fiction and was later revealed in the press.
Media: Blog